DoubleTake Multimedia Hits a Home Run in ‘09
High-Impact Visual Marketing Campaign Packs the Park!
What started out over 45 years ago as a little league appreciation day is now becoming a multifaceted American green baseball parks movement: Pack the Park. The concept of Pack the Park is to celebrate citizens across the globe who have dedicated their lives to local community service, then, refurbish and build a green-wise park in their honor and
use each build event as a living classroom. In an effort to promote awareness, musicians united to produce Calling All Voices for Mother Earth anthem—a globally recognized green music recording, music video, and documentary event.
But Pack the Park’s bases were loaded with marketing questions. Naturally, DoubleTake Multimedia stepped up to bat to hit a home run to create an incomparable high-impact, visual marketing campaign featuring a unique logo, a vivid, interactive website, and eye-catching print collateral, including posters.
DoubleTake’s Doubleheader: The Design Strategy
The graphic inspiration is based on a synergy between nature and music to attract communities to join forces:
• Nature helped set the tone representing the ballparks all over the land; the microphone represented the inclusion of music.
• The vine symbolizes the “power of 10.” Ten people together can make a things happen faster and easier then one.
The website? www.packthepark.org speaks for itself!
DoubleTake’s Grand Slam: The “Coach” Speaks ImageMil Studio Founder and multi-award winning film & television director, Mil Cannon, states, “DoubleTake Multimedia is forward thinking. The designers are top-notch, giving us the essential marketing platform for our organization to grow. DoubleTake takes us from the dark ages to the leading edge.”
